2020-logo-325-2.png

4871 Palm Coast Pkwy NW #2
Palm Coast, FL 32137

Phone: 386-246-3131
FAX: 386-246-3162

2020-logo-325-2.png

4871 Palm Coast Pkwy NW Suite 3 Palm Coast, FL

Phone: 386-246-3131
FAX: 386-246-3162

Geographic Farming

data-blog

You know a tried-and-true form of prospecting for listings is geographic farming.

This is called farming because you have to cultivate the sale. It means you have to be patient and work your farm area with constant contact in order to reap the benefits! Contact by phone, text, mail, e-mail, and in person at least once a month.

I admit that geographic farming probably takes more time than before. Years ago, we knew our neighbors well. Today, we only know our neighbors enough to say hello. A farm area should be one with a good turnover rate in order for it to be worth the effort. Choose 200-400 homes at first and grow the farm gradually. Be the expert in real estate in your farm. Know the people, their kids, their pets, birthday, anniversaries... you get the idea. Drive through your farm in your car, and make sure that you have car magnets on the car that have your company name, your name and your picture on it. Stop if you see anyone in your farm and strike up a conversation. Before long, if anyone in your farm is thinking about real estate, they will think of you!

Always ask this question after any contact, “Who do you know that is interested in buying and selling real estate?” Soon you will get the people in your farm to recognize you as the expert and the referrals will start coming in.

If you would like more information contact me. I’m Ric Giumenta. You can have a good day or a bad day. It’s your choice.

Make good choices. See you next time!

  3281 Hits
24 May 2021
Ric's Blog
I just did some work on some rental properties and my home, and I hired a few contractors to do the work. I’ve experienced horrendous customer service. What do you consider good customer service? In our business customer service is what we have to se...
17 May 2021
Ric's Blog
Ok, stop me if you’ve heard this one... A day before closing, a man and a woman go into a bar to conduct a walk through. The man says to the women, “Where are the washer and the dryer?” The woman says “I don’t know, they must have gotten clean away!”...
11 May 2021
Ric's Blog
In my classes I teach that as soon as we get our license, we are operating as Sole Proprietors with our Independent Contractors contract under our Broker. Many have realized that this might not be the best entity to work under. Many sales associates ...
03 May 2021
Ric's Blog
How important is getting a listing at the right price, the right terms, and the right time for marketing? Well, it’s very important, in fact, it’s a critical mix necessary to have a listing sell. Do we want to get listings or do we want to get listin...
26 April 2021
Ric's Blog
Communication is a critical skill necessary for sales associates in order to succeed. We can’t listen to respond; we must listen to understand. The elements of a good communicator include, empathy, patience, flexibility, and reward. Empathy is unders...