4871 Palm Coast Pkwy NW #2
Palm Coast, FL 32137
Phone: 386-246-3131
FAX: 386-246-3162
4871 Palm Coast Pkwy NW #2
Phone: 386-246-3131
Real Estate Adverting.
There are two guidelines for advertising.
The first is license law, and the second is the Code of Ethics. I will cover Realtor advertising requirements in another blog. The law requires, for all licensees, that we advertise in such a manner that the general public knows that they’re dealing with a licensee. This means we need to put the name of the company in the ad. A new rule was added in 2019 which required team advertising not to use specific names that might indicate that the team was its own real estate entity. It also required that the company name be as large or larger than the team name. If we use promotional items or material, the name of the company must be there! Even if the sales associate pays for the promotional items! Sales associates must also put their full name on all advertising. For example, car magnets are very popular, but a full name is required, not just the first name!
Now websites are hard to right state laws about because, after all, they are world wide advertisements. We need to put the company name on or about any point of contact information on the site. So, if there is a “submit” button, address, or fax number, the name of the company must be there.
Now if you see some discrepancies in any real estate advertising, contact the licensee and help them out!
If you would like more information contact me.
I’m Ric Giumenta. You can have a good day or a bad day. It’s your choice.
Make good choices.
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About the author
24 May 2021
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11 May 2021
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Comments 1
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